Email Marketing

Reach your target audience for only pennies per person by harnessing the power of email marketing! It’s quick and effective, and you see immediate results. It is also much more affordable than direct mail marketing, costing from a fraction of a penny to only 3 pennies per email address. However, there is much more to sending email campaigns than pasting images and text into an email and copying it to all of your friends. With the spam filters and laws that have been put into place, it is important to know HOW to design an email campaign in order for it to be successful. With B&A Creations, you will get an effective, CAN-SPAM compliant email marketing campaign. All you need to provide is the copy, and we can take care of the rest. (Provided that you have a legitimate opt-in email address list, of course.)

What to Expect:

  • We will set you up with MailChimp as an html email service provider. They offer affordable pay-as-you-go or monthly service plans and great resources to help you develop a solid email marketing campaign. If you have an existing html email service, we will be happy to work with them as well, but for clients new to this type of marketing, we recommend MailChimp.
  • We will then design the email blast using the content provided by you. If needed, we have a large collection of stock photography to pull from, or specialty graphics and photographs can be purchased from our online stock art resource for an additional fee.
  • After the mailing is designed and approved, we will send you a proof via email before launching the campaign. We test each mailing using the top email clients on both PC and Mac platforms, and we include a plain text alternative version in the event that the recipient cannot or will not receive html emails.
  • We will also help you with initial list management services including uploading the names, removing duplicates, and performing address verification prior to sending your first mailing.
  • After the campaign is sent, a detailed report will be available to view opens, clicks, and subscriber statistics. You will even be able to see who opened your email and clicked on the links.

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Email Marketing Examples:

Email Marketing