Marketing collateral is a collection of materials used to support the sale of a product or service. Traditionally, these materials may include brochures, newsletters, sell sheets, and promotional items, as well as other materials that can help make the sales effort easier and more effective. The development of collateral is important in any marketing plan to help reinforce the company’s message and enhance its brand.
Types of Marketing Collateral:
- Brochures, Booklets & Newsletters
A professionally designed brochure is an excellent way to give customers more information about your products or services. Due to its folded nature, a lot of information can be presented and organized in an easy-to-read format, and its portability makes it a great candidate for a take-away at a sales counter.
- Postcards & Direct Mail
Sending a postcard is a great way to follow up with a customer or to inform them about upcoming promotions. It can be an inexpensive, eye-catching form of marketing that generates measurable results. Postcards and direct mail pieces can also be used for target marketing which can help you expand your reach to a desired audience.
- Sell Sheets & Flyers
Sell sheets and flyers are important pieces of marketing collateral that can help convey the details of your product or service in a single sheet of paper. They are direct and to the point, and make a great addition to presentation folders or handouts at trade shows.
- Promotional Items & Giveaways
Promotional items, like magnets and notepads, are a great way to promote your company and leave a lasting impression with potential clients. These items are particularly useful at trade shows or other events as “leave-behinds.” Every time the person uses the item with your company’s logo on it, they will be reminded of your services and are more likely to call on you in the future.
Marketing Collateral Examples: